As the Jipe Form na Senator Ushinde National Consumer Campaign (NCP) draws to a close, Kenya Breweries Limited (KBL) has awarded the final grand winner, Titus Mwangi at Villager Bar and Restaurant in Ndumberi Town, Kiambu County.
Titus Kanyi Mwangi walked away with KES 2million shillings in which KES 1 million will go to invest in his own businesses and another Kshs1 million to be donated to a community project. The campaign has been ongoing for the last three months and has seen five grand lucky winners each receiving KES 2million.
The winners are: Titus Mwangi from Nyeri, Felix Magoma from Kiambu county, Timothy Ekhalie, Stephen Mwangi, and Shelmith Wangui from Nairobi.
Mr Mwangi noted, “At first I couldn’t believe it when I was called by the Kenya Breweries official line but today I am one happy man. This win will go a long way in supporting my family as well as my businesses that I have and I cannot wait to support my community with the remaining one million. I would like to thank Kenya Breweries for this award and I would like to encourage consumers to keep on participating because you could be next.”
Speaking during the cheque handover event, Ms. Hannah Waruguru, Shopper Manager Senator at KBL also noted that, “Over the years, Kenya Breweries and Senator has aimed to enrich its consumers lives by providing an affordable and safe product. Over and beyond that, we have invested in our National Consumer campaigns that seek to enrich and benefit our loyal consumers. This is the fifth campaign which we have done and we are thankful to all who participated. To the winners who have been lucky, congratulations and we hope the winnings will help in benefiting you and your loved ones.”
Jipe Form na Senator Ushinde campaign aimed to reward loyal consumers and enrich their lives and communities with a total worth of Kshs 97 million.
35 consumers received monthly home makeovers, 12,000 winners received weekly shopping vouchers, and a whooping 1,980,000 winners received daily cash and airtime vouchers. Those rewards highlight the Senator’s dedication to the well-being of its customers.
To participate, consumers were required to purchase two 500ml mugs (either Senator Lager or Dark Extra) in which they were issued with a scratch card. The Consumer then sent an SMS with the unique valid code found under the scratch panel to a 5-digit short code i.e., 22110 to get an entry into the competition (One valid code gave one entry).
“Throughout its history, KBL has consistently played a deliberate role in making substantial contributions to the growth and success of the Kenyan economy. Fostering the emergence of vibrant communities is a fundamental aspect of our vision and sustainability plan. In the present moment, we recognize the heightened necessity for our business to exert a positive impact. By means of endeavors like these, we are amplifying our dedication to advancing both social sustainability and the economic empowerment of the communities we serve,” Mr Edward Kimathi, Head of emerging businesses KBL added.
Senator Keg has previously rewarded its loyal customers with a series of national consumer promotions (NCPs), such as Imarisha Maisha na Senator Keg and Imarisha Maisha na Senator Keg Reloaded, in which lucky customers won 150 TVS motorcycles from Car and General, as well as one-year insurance, two helmets, two reflectors, and two free services in a year.